Sex in advertising or sex sells is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to and to help sell a particular product.- http://en.wikipedia.org/wiki/Sex_in_advertising
A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised.- http://en.wikipedia.org/wiki/Sex_in_advertising
advertising has been flooded with pin-up girls (mostly ‘white’ and slim) ready to offer to (mostly) males a paradise of the senses- http://womenshistorynetwork.org/blog/?tag=global-sexualising
Half of the women questioned said there was “lots they would change” about their bodies – and more than 10% “hated” what they looked like.- http://janusis.wordpress.com/2007/02/20/sexualisation-and-girls/
No matter what the product, from shampoo to beer, the tactics are all the same. Get a beautiful person in there and maybe, just maybe, the audience will be tricked into thinking that maybe they can be/have that beautiful person.- http://serendip.brynmawr.edu/exchange/node/1872
The claim is that advertising images are responsible for creating low self esteem in girls and can trigger damaging behaviour- pg 198, david probert & andrew graham, advanced media studies
"Sex is the second strongest of the psychological appeals, right behind self-preservation. Its strength is biological and instinctive, the genetic imperative of reproduction,"- "You and Me, Babe: Sex and Advertising", An article by Richard F. Taflinger, PhD on the use of sex in advertising
Since the I980s men's bodies have appeared more frequently in advertising, offering a
similarly idealized body to that presented to women- http://www.bath.ac.uk/criac/publications/pdf/15_Elliott.pdf
An increasing number of advertisements are showing men as sex objects- http://www.bath.ac.uk/criac/publications/pdf/15_Elliott.pdf
65- A..... 48- Critical investigation ... 32- Production
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